FINE JEWELRY DIGITAL MARKETING & STRATEGY
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FINE JEWELRY DIGITAL MARKETING & STRATEGY
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FINE JEWELRY DIGITAL MARKETING & STRATEGY
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FINE JEWELRY DIGITAL MARKETING & STRATEGY - FINE JEWELRY DIGITAL MARKETING & STRATEGY - FINE JEWELRY DIGITAL MARKETING & STRATEGY -
DIGITAL MARKETING, STRATEGY & Copywriting
Hi, we’re BitterRoot. 👋
We’re a data-driven digital marketing & strategy agency that helps minority / women-owned luxe brands and fine jewelry retailers, make their digital mark. We’re SO glad you’re here. 🌹
A woman wears a beige blazer and holds a rose between her teeth. She wears various diamond jewelry
Frank Darling
A screenshot of a paid social ad for Frank Darling
Clean Origin
A woman wears a white blouse and holds a bejeweled hand on her shoulder
VRAI
A screenshot from the VRAI homepage featuring a solitaire oval engagement ring and fine jewelry digital marketing
Olivia Ewing Jewelry
A screenshot of Olivia Ewing Jewelry's homepage
Rare Colors
A screenshot of a Rare Colors Instagram post with a woman wearing diamonds in front of a pink background
A fork holds various diamond and gold rings in shadow
our services
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Bespoke Market & Competitor Analysis
Audience Segmentation & Persona Development
Customer Journey Mapping for High-Consideration Purchases
Data-Driven Channel Strategy & Investment Planning
Custom KPI Definition & Measurement Framework
Omnichannel Integration Blueprint
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Luxury SEO & Content Strategy
High-Performance SEM/PPC Management:
Targeted Paid Social Advertising
Email Marketing & Automation
Digital PR & Media Outreach
Curated Influencer Marketing Collaborations
Advanced Analytics & Performance Reporting
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Digital Brand Voice & Messaging Framework
Visual Identity System for Digital Platforms
Campaign Concepting & Cross-Channel Narrative Development
High-End Content Strategy Guidance:
Art Direction for Digital Assets (Photo/Video)
Website & Landing Page Creative Oversight
Fine Jewelry Marketing that works
Measurable Results
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concrete growth
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Measurable Results 〰️ concrete growth 〰️
426% Increase in user growth for fine jewelry solopreneur
Case Study: From Etsy Roots to Organic Bloom: How One solopreneur Polished Its Online Presence
The Client crafts stunning, nature-inspired engagement rings, capturing the beauty of the wild in precious metals and stones. They offer unique pieces for customers seeking alternatives to traditional designs.
The Challenge: Leaving the Nest Initially leveraging the broad audience of Etsy, Olivia Ewing Jewelry made the strategic decision to establish its own independent online channel. This bold move presented a significant hurdle: how to drive meaningful organic traffic, establish brand authority, and generate sales without the built-in recognition and traffic of the Etsy marketplace? The challenge was to build their own digital footprint from the ground up in a competitive online space.
The Solution: A Content Strategy That Sparkled Olivia Ewing Jewelry partnered with BitterRoot Content to craft a tailored content marketing strategy. The approach involved:
Deep Analysis: BitterRoot Content analyzed the existing strategy and identified opportunities for growth.
Targeted Content Creation: Using advanced tools to uncover competitive keywords and areas for improvement, the team created four high-quality blog posts per month. This content was specifically designed to position Olivia Ewing Jewelry as a leading authority in unique engagement rings and resonate with their target audience.
SEO Optimization: Search engine optimization techniques were implemented across the content to boost rankings on search engine results pages.
Collaborative Refinement: Regular quarterly meetings ensured the content strategy remained perfectly aligned with the brand's vision and goals.
The Results: Polished to Perfection The strategic implementation of content marketing yielded brilliant results within just one year:
Organic Traffic Surge: A massive 357% increase in organic traffic, proving the site could attract visitors independently.
Revenue Growth: A significant 22% increase in revenue, directly linking content efforts to bottom-line success.
Customer Base Expansion: A 21% increase in customers, showing the strategy effectively converted traffic.
Authority Boost: A tangible 5-point increase in domain authority, cementing their credibility in the online space.
User Growth: An exponential 426% increase in total user growth and average year-over-year user growth rate of 129.37%.
By strategically mobilizing content marketing, Our clienet successfully transitioned from relying on a third-party platform to cultivating its own thriving online presence, proving that valuable, targeted content can truly make a brand shine.
consider us your bff in Luxury digital marketing
Fed up with witnessing scammy digital marketing agencies taking advantage of unsuspecting business owners, we founded BitterRoot in April 2023 to provide no-bs content marketing, digital strategy, and SEO to small and medium business owners at an actually affordable cost. We’re like your blunt BFF. Honest to a fault and not afraid to bravely battle for that #1 SERP result, a fluid omnichannel presence, or simply just more leads.
what’s the catch?
We’re not perfect. But we will be perfectly upfront. We’re a bit of a mess.
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We don't just sign with anyone. We want our clients to be as serious about driving growth as we are. The result? Joyful and focused collaborations that deliver results.
Think you may be a fit? Reach out here and we'll get in touch! And don't worry, we believe the only time for ghosts is Halloween - so if we're not compatible we'll still let you know.
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We're all about the green – profits, that is – but who says you can’t stack cash and still have a soul? It's like being the Gordon Gekko of good vibes. We know making dough sometimes leaves crumbs. So we’re tossing 1% of our gains into the karma jar, spearheading changes that make our communities as healthy as our bottom line. Think of it as enlightened self-interest, folks. After all, nobody wants to be the richest hermit on the block.
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Finding a boutique digital marketing agency is little bit like dating. That is, completely disempowering and annoyingly hard. Especially when it comes to finding an agency that isn't afraid of a little flexibility. Because just like a date, it's important to see how things go before committing to the long haul. Because being stuck in a marketing "situationship" that's going nowhere? Not on our watch, and definitely not on yours. Let's keep it flexible, keep it fresh, and most importantly, keep those commitment issues at bay.