digital marketing

FOR WHOLESALERS

Distributor marketing is hard

You know it, and we know it. In a world glittering with fleeting trends and fierce competition, carving out your slice of the diamond, gemstone, and jewelry market isn't just about having the best product; it's about having the sharpest strategy. It's about making your brand the one they can't ignore, the name that whispers exclusivity and promises brilliance. While others are merely showcasing carats and clarity, are you truly captivating the distributors who will make your collections shine? If you're ready to move beyond the expected and craft a narrative as compelling as the treasures you represent, then you've come to the right place. Let's talk about making your mark.

we make it easy

〰️

wholesale marketing

〰️

tailored strategy

〰️ wholesale marketing 〰️ tailored strategy

A man looks over a wholesale marketing strategy

Attract high converting clients

full-service marketing for wholesale brands

Think of this as a snapshot of what's possible.

For instance, with our Wholesale SEO & Content Strategy, we work to make sure your business appears prominently when distributors search online for exceptional pieces or reliable suppliers like you. We also help craft engaging online stories and showcases for your collections, positioning you as a leading voice and a source of true quality. Alongside this, our High-Performance SEM/PPC Management can place compelling advertisements for your brand directly in the path of distributors who are actively seeking new lines, making sure your name is seen at the right time.

We can also connect with your ideal partners through Targeted Paid Social Advertising, finding them on the social media platforms they frequent and sparking their interest. To nurture those vital relationships, Email Marketing & Automation offers a way to personally keep in touch, sharing your latest news, unveiling new collections, and providing exclusive insights directly to your network, smoothly and efficiently.

To enhance your brand's standing, our Digital PR & Media Outreach can work to get your name and collections talked about in key online industry spots and by influential voices. Similarly, through Curated Influencer Marketing Collaborations, we can connect you with respected individuals whose audience appreciates the fine quality you offer, creating authentic endorsements.

And to ensure you always see the value, Advanced Analytics & Performance Reporting provides clear, easy-to-understand updates on how these activities are benefiting your business. These are just a few examples of how we can tailor a digital approach to help your wholesale operation truly sparkle and attract the partnerships that matter most.

reach a broader audience

wholesale digital strategy

In today's fast-moving market for fine jewelry, diamonds, and gemstones, having a smart online plan is essential for wholesalers. It's about more than just being online; it's about connecting with the right people in the right way to grow your business.

Think of it like this: our approach starts by giving you a clear picture of your specific market and what your competitors are up to with a Bespoke Market & Competitor Analysis. This isn't a vague overview; it’s a custom look at where you stand and where the real chances are. Then, with Audience Segmentation & Persona Development, we help you truly understand your ideal distributors – who they are, what they need, and how they think. This means your message will always hit home.

For items as special as yours, people take their time deciding. That’s where Customer Journey Mapping for High-Consideration Purchases comes in. We map out the path potential partners take, making sure their experience is smooth and inviting every step of the way, guiding them confidently towards choosing you. This path is illuminated by a Data-Driven Channel Strategy & Investment Planning approach. This simply means we find the best online spots to tell your story and invest your resources wisely, so you’re not guessing where your efforts will pay off.

To see how well things are working, we set up a Custom KPI Definition & Measurement Framework. This means we define what success looks like for you and then track our progress with clear, understandable measures. And to tie it all together, our Omnichannel Integration Blueprint ensures all your online efforts work together seamlessly. This creates a polished and consistent presence that makes it easy for distributors to connect and do business with you. Adopting this kind of focused online plan leads to better connections, stronger partnerships, and a more brilliant future for your wholesale business.

build brand recognition

creative strategy & consulting for wholesalers

Perhaps your online communication feels inconsistent, or it doesn't fully capture the prestige of your collections, leaving distributors unsure of your unique value. To solve this, our Digital Brand Voice & Messaging Framework defines precisely how your brand sounds online, pinpointing its unique personality and the exact words that convey luxury and trust, so every distributor clearly understands your exceptional story. If your brand's online appearance is forgettable or varies too much across platforms, failing to make that crucial high-end impression, our Visual Identity System for Digital Platforms ensures your brand looks distinct, consistently luxurious, and instantly recognizable everywhere, creating a powerful and memorable impact.

Are you finding it hard to develop fresh marketing ideas that truly engage distributors, or is your core message getting diluted across different channels? Through Campaign Concepting & Cross-Channel Narrative Development, we brainstorm those big, captivating ideas and weave a coherent, compelling story about your brand that resonates deeply wherever distributors encounter you. And if you're unsure what kind of online content will best showcase the exquisite nature of your pieces to attract sophisticated partners, our High-End Content Strategy Guidance advises on creating stunning articles, imagery, and videos that perfectly highlight your artistry.

When your product photos and videos don't do justice to the true beauty and detail of your items online, our Art Direction for Digital Assets steps in, ensuring your visuals are breathtaking and make your pieces irresistible. Finally, if your website feels more like a static catalog than an inviting showroom, failing to engage distributors, our Website & Landing Page Creative Oversight transforms your online presence into an inspiring, beautifully designed experience that encourages connection

consider us your bff in wholesale digital marketing

Fed up with witnessing scammy digital marketing agencies taking advantage of unsuspecting business owners, we founded BitterRoot in April 2023 to provide no-bs marketing, digital strategy, and SEO to small and medium business owners at an actually affordable cost. We’re like your blunt BFF. Honest to a fault and not afraid to bravely battle for that #1 SERP result, a fluid omnichannel presence, or simply just more leads.

what’s the catch?

We’re not perfect. But we will be perfectly upfront. We’re a bit of a mess.

We don't just sign with anyone. We want our clients to be as serious about driving growth as we are. The result? Joyful and focused collaborations that deliver results.
Think you may be a fit? Reach out here and we'll get in touch! And don't worry, we believe the only time for ghosts is Halloween - so if we're not compatible we'll still let you know.
We're all about the green – profits, that is – but who says you can’t stack cash and still have a soul? It's like being the Gordon Gekko of good vibes. We know making dough sometimes leaves crumbs. So we’re tossing 1% of our gains into the karma jar, spearheading changes that make our communities as healthy as our bottom line. Think of it as enlightened self-interest, folks. After all, nobody wants to be the richest hermit on the block.
Finding a boutique digital marketing agency is little bit like dating. That is, completely disempowering and annoyingly hard. Especially when it comes to finding an agency that isn't afraid of a little flexibility. Because just like a date, it's important to see how things go before committing to the long haul. Because being stuck in a marketing "situationship" that's going nowhere? Not on our watch, and definitely not on yours. Let's keep it flexible, keep it fresh, and most importantly, keep those commitment issues at bay.