Fine
Jewelry
Marketing
Trusted by:
Frank Darling,
VRAI,
Grown Brilliant,
Rare Colors,
Olivia Ewing Jewelry
& More
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Trusted by: Frank Darling, VRAI, Grown Brilliant, Rare Colors, Olivia Ewing Jewelry & More |
POV: You thought a diamond was the hardest thing on earth…then you tried to market it.
It’s a challenge we know all too well. You pour your heart and soul into your creations, spending countless hours on the workbench, but no matter how well-crafted & beautiful your product, your bottom line just isn’t budging. And between the rising prices of gold, an uncertain future of tariffs & an ever-changing AI-landscape, making your mark while building authority & trust has never been more difficult.
Trusted by leading industry retailers, BitterRoot crafts bespoke marketing strategies that are rooted in the nuances of the luxury market. A small agency by design, this allows us to partner directly with our clients and act as a true extension of your team. Our approach is both strategic and personal, built to cut through the digital noise and connect your artistry with a discerning clientele. We focus on building the lasting authority that turns browsers into loyal collectors, finally moving the needle on that bottom line.
We’ll handle the complexities of the digital landscape, so you can focus on what you do best: creating.
our services
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Bespoke Market & Competitor Analysis
Audience Segmentation & Persona Development
Customer Journey Mapping for High-Consideration Purchases
Data-Driven Channel Strategy & Investment Planning
Custom KPI Definition & Measurement Framework
Omnichannel Integration Blueprint
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Luxury SEO & Content Strategy
High-Performance SEM/PPC Management:
Targeted Paid Social Advertising
Email Marketing & Automation
Paid Search Asset Creation & Implementation
Advanced Analytics & Performance Reporting
Bespoke Marketing Packages
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Digital Brand Voice & Messaging Framework
Visual Identity System for Digital Platforms
Campaign Concepting & Cross-Channel Narrative Development
High-End Content Strategy Guidance:
Art Direction for Digital Assets (Photo/Video)
Website & Landing Page Creative Oversight
Our Process for Marketing Fine Jewelry
Discovery Phase
Our partnership begins with a deep, immersive discovery. We immerse ourselves in your world, consuming every detail about your brand—your current marketing, your ideal audiences, and your strategic needs. This includes a comprehensive dive into your analytics to understand not only who is currently engaging with your content, but just as critically, who isn't. Through candid interviews with your key stakeholders, we seek to truly understand the core of your brand and what makes it exceptional. To put it simply, we become obsessed—positioning ourselves as insiders so we can authentically tell your story.
3. RollOut PhasE
With your bespoke blueprint approved, our team moves seamlessly into execution. This is where the strategy we’ve meticulously designed comes to life. Whether it’s launching a targeted SEO campaign, crafting compelling narratives for your journal, or elevating your social presence, we put the plan into action with precision and purpose. As a dedicated extension of your team, we handle every deliverable, ensuring your brand's story is told consistently and powerfully across every channel, allowing you to watch the momentum build.
2. Strategy PhasE
This is where our insights transform into your actionable blueprint. Armed with a deep understanding of your brand, we architect a fully bespoke marketing strategy, meticulously aligning every detail with your core business goals. This is not a one-size-fits-all template; it is a clear and ambitious roadmap built just for you. We establish trackable metrics and develop an actionable plan, defining clear deliverables, key performance indicators (KPIs), and benchmarks for success. This ensures every action we take is purposeful, measurable, and designed to deliver tangible results.
4. Analytics PhasE
Our partnership is a living process, not a "set it and forget it" campaign. This is where our metrics-driven approach truly shines. We meticulously analyze campaign performance, measuring every result against the precise KPIs and benchmarks we defined in your strategy. We see data as a conversation—it tells us what’s resonating with your audience and where we can pivot for greater impact. This allows us to collaboratively revisit, adjust, and fine-tune our approach in real-time, ensuring your strategy is always evolving and delivering ever-stronger results.
Fine Jewelry Marketing that works
426% Increase in user growth for fine jewelry solopreneur
Case Study: From Etsy Roots to Organic Bloom: How One solopreneur Polished Its Online Presence
The Client crafts stunning, nature-inspired engagement rings, capturing the beauty of the wild in precious metals and stones. They offer unique pieces for customers seeking alternatives to traditional designs.
The Challenge: Leaving the Nest Initially leveraging the broad audience of Etsy, Olivia Ewing Jewelry made the strategic decision to establish its own independent online channel. This bold move presented a significant hurdle: how to drive meaningful organic traffic, establish brand authority, and generate sales without the built-in recognition and traffic of the Etsy marketplace? The challenge was to build their own digital footprint from the ground up in a competitive online space.
The Solution: A Content Strategy That Sparkled Olivia Ewing Jewelry partnered with BitterRoot Content to craft a tailored content marketing strategy. The approach involved:
Deep Analysis: BitterRoot Content analyzed the existing strategy and identified opportunities for growth.
Targeted Content Creation: Using advanced tools to uncover competitive keywords and areas for improvement, the team created four high-quality blog posts per month. This content was specifically designed to position Olivia Ewing Jewelry as a leading authority in unique engagement rings and resonate with their target audience.
SEO Optimization: Search engine optimization techniques were implemented across the content to boost rankings on search engine results pages.
Collaborative Refinement: Regular quarterly meetings ensured the content strategy remained perfectly aligned with the brand's vision and goals.
The Results: Polished to Perfection The strategic implementation of content marketing yielded brilliant results within just one year:
Organic Traffic Surge: A massive 357% increase in organic traffic, proving the site could attract visitors independently.
Revenue Growth: A significant 22% increase in revenue, directly linking content efforts to bottom-line success.
Customer Base Expansion: A 21% increase in customers, showing the strategy effectively converted traffic.
Authority Boost: A tangible 5-point increase in domain authority, cementing their credibility in the online space.
User Growth: An exponential 426% increase in total user growth and average year-over-year user growth rate of 129.37%.
By strategically mobilizing content marketing, Our clienet successfully transitioned from relying on a third-party platform to cultivating its own thriving online presence, proving that valuable, targeted content can truly make a brand shine.
Let’s give your digital marketing a glow-up
FAQs About Fine Jewelry Marketing from bitterroot
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Our pricing is as bespoke as our strategies, designed to fit your specific needs. The final cost depends entirely on the scope of the project, which we will explore during our discovery call to align with your budget and expectations.
Pricing is influenced by the level of expertise, the time required for success, and the demands of the project. To provide a clear range, our current clients invest anywhere from $800 a month for ongoing SEO-optimized content to $10,000 a month for a full-service retainer (including ad spend) that covers paid search, social, SEO, strategy, and content marketing.
Interested in receiving a custom quote? Drop us a line via our 411 form, highlighting your project needs and budget capacity. We’ll get back to you in one business day with your personalized quote.
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Absolutely not. We honor the foundational work you’ve already accomplished. Our process is intentionally flexible, designed to be bespoke to your precise needs. If you come to us with established KPIs, rich user personas, or existing analytics, we will treat them as our starting point. We are built to work with you where you are, integrating our expertise with your assets to create a strategy that is efficient, intelligent, and focused on driving your brand forward—not redoing work that’s already been done.
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We’re so glad you’re interested in learning more. Our pre-signing process is transparent and designed around your needs, with two distinct paths:
1. For General Inquiries & Quotes
If you're looking for general information, our portfolio, and a quote, the first step is to fill out our inquiry form. We will contact you via email with all the information you need. After you've had a day or two to review, we'll follow up to schedule a discovery call. This call serves as a deeper introduction, allowing us to get to know one another, determine if we're a good fit, and clarify our offerings. From there, we'll provide a customized scope of work and retainer.
2. For In-Depth Strategy
For select brands, we offer a 45-minute Growth Strategy Session, completely free of charge. This session includes a deep analytical dive into your metrics, consumers, and products to develop an actionable roadmap you can take with you. If you're interested in collaborating to implement that roadmap, we will develop a scope of work and budget.
In either case, once an agreement is signed, our partnership officially begins
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