the blog

Find SEO, UX, and content marketing tips and tricks. Learn about BitterRoot, make connections, and more!

Molly Jones 6/25/25 Molly Jones 6/25/25

4 Challenges Fine Jewelry Retailers Are Facing today (And how to solve them)

We get it. It feels like, in society, the sky actually is falling. But you don’t have to feel that way about your fine jewelry business. Discover the top challengers retailers are facing and how you can overcome them.

Molly Jones 6/18/25 Molly Jones 6/18/25

Here’s How to Market GIA’s New LAB GROWN DIAMOND GRADING

GIA recently turned the diamond industry on its head by changing the way lab grown diamonds are graded. Here's what you should keep in mind for lab grown sales.

Molly Jones 6/11/25 Molly Jones 6/11/25

4 Great Examples of Summer Marketing Campaigns for luxury brands

Discover your summer style with ease! Explore how four top luxury brands are effortlessly transforming seasonal trends to refresh your look.

Molly Jones 6/7/25 Molly Jones 6/7/25

7 Steps to Navigating Tariffs headache Free

Learn how to forecast how the tariffs on diamonds, gold, and gemstones may affect you, discover what you need to know, & download our free Tariff Template.