hi, we’re BitterRoot

We’re a data-driven digital marketing & strategy agency that helps minority / women-owned luxe brands and fine jewelry retailers make their digital mark.

We’re SO glad you’re here. 🌹

Women make up 68% of luxury e-commerce site visits. Yet, only 28% of women sit in luxury brand management positions…make it make sense.

The luxury industry is led by men but targeted at women. I founded BitterRoot in 2021 out of frustration after years of working with marketing agencies that prioritized their profits over authenticity—recycling generic, cookie-cutter strategies based on outdated, cliched ideas of who women should be rather than who they truly are.

Sound Familiar?

1`.

You’re struggling to catch the eyes of consumers who see the value of your product as much as you?

2.

You’re Set on market leadership but see agile competitors outpacing your current digital strategies?

3.

You’ve got all the pieces to your marketing puzzle but can’t quite seem to get them to fit?