Display of several pieces of jewelry, including a large diamond and sapphire bracelet, a matching sapphire ring, a diamond necklace with green gemstone pendant, diamond earrings, an additional emerald ring, and a diamond brooch, arranged on a light surface. The text reads 'the BitterRoot touch'. 
BITTERROOT X COUTURE

DIGITAL MARKETING FOR FINE JEWELRY BRANDS THAT
ACTUALLY EFF’N WORKS

Sell more, drive authority, and scale your fine jewelry brand like never before with comprehensive digital marketing strategies from BitterRoot Content. Oh, and Couture vendors & attendees get 25% off our Audit & Strategy Services.

Cha-ching

A hand with red nails and jewelry holds a cocktail glass with green olives on a pick, next to two playing cards: 8 of diamonds and 3 of hearts, on a red decorated table with bowls of green olives and snacks in the background.

clients featured in

Black text logo with the words 'marie claire' in lowercase letters, with the letters in black and the dot above the 'i' in white.
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Refinery29 logo with circular emblem and text
The word "BRAIDS" written in large, stylized, dark serif font.

and more!

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Our mission is simple

Develop kick-ass marketing strategies for kick-ass, fine jewelry brands that generate buzz, drive high-value traffic, and sell more product- all while giving back to the communities we live and work in. We’re BitterRoot and we want to be your marketing BFF.

Is This You?

01.

Building a visionary brand, but struggling to make its unique story resonate at true market scale?

02.

Set on market leadership, but see agile competitors outpacing your current digital strategies?

Person holding a mirror reflecting tree branches and green leaves, standing outdoors among trees.

03.

On a Data-driven path to dominance, but find a gap between complex insights and decisive market-shaping action?

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NO BS-GIMMICKS HERE

GET MEASURABLE, WOW-WORTHY RESULTS IN JUST SIX MONTHS

Spending your hard earned cash on a marketing agency that delivers a sub-par ROAS, doesn’t specialize in your niche, and doesn’t make you a priority? As if.

BitterRoot understands that your needs come first (We’re giving like that). We invest the time to understand your brand on a personal level, distilling its values, unique selling proposition, strengths, and essence into compelling marketing strategies that target high-value clients ready to make a purchase.

But let’s say those six months have come and gone and that growth is no-where to be found. You’ll receive a 100% refund. What can we say, we like to put our money where our proverbial mouths are.

Multiple devices displaying an online jewelry store featuring pink diamond rings, including a laptop with a close-up of a ring on a woman's finger, a smartphone showing various rings, and a screen with Google search results and ads for diamond engagement rings.

FOR COUTURE 25' ONLY

💎

FOR COUTURE 25' ONLY 💎

OUR COUTURE OFFERING

GET 25% OFF OUR COMPREHENSIVE brand audit and strategy services

what couture attendees & vendors get

comprehensive brand audit

We scrutinize your marketing, rivals, audience, and site. Stakeholder insights then fuel your strategy—achieving breakthrough positioning and a powerful user experience.

Your personalized marketing archetype

We head to therapy. Identifying your brands personal combination of Jungian archetypes to unearth driving motivations of both your consumers and yourself.

a uniquely you brand voice & style sheet

We unearth your brand’s DNA and core message from deep research. Together, we forge your distinct voice, delivering a powerful playbook for consistent, captivating communication across all your channels.

five fully realized user personas

Maybe you already have an idea of what type of person is most likely to buy your jewelry. But have you ever questioned what media they consume? Or what jargon they’re most likely to respond to? We dig deep. Excavating your user personas to a T so you can know what makes them tick. And what makes them buy.

clear & effective marketing strategy

Fueled by insights and your unique brand voice, we architect winning DTC marketing roadmaps—charting clear objectives, potent content, high-impact channels, and smart initial tactics.

Prioritized & Strategic next steps

We forge your strategy into a prioritized action plan, pinpointing essential launch content—key web pages, B2B sales tools—to ignite your powerful new digital marketing strategy.

You ready? submit your info or schedule a discovery call to kick-start the next phase of your fine jewelry business.

MEET MOLLY

I HELP FINE JEWELRY BRANDS ACHIEVE THEIR DREAMS IN 6 MONTHS

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A woman with dark hair holding a tabby cat wrapped in a pink blanket.

molly & taco

Hey there, I’m Molly! I founded BitterRoot in 2021 after I got fed up and burnt out from partnering with marketing agencies that only wanted to prioritize their bottom line.

BItterRoot is passionate not just about marketing and jewelry but also about community. We donate 1% of all profits to local nonprofits focused on improving the economic, social, and racial inequalities so many of us face today.

I’m so glad you’re here. 🌹

YOU’VE GOT QUESTIONS, WE’VE GOT ANSWERS

  • Our Audit & Strategy services start at $7k and cuts straight through the noise. You get the unvarnished truth, a crystal-clear marketing roadmap, and the strategic firepower to make your brand actually connect and convert. Seriously. Take the blueprint and fly. And remember, your Couture discount gets you 25% off this service. That’s savings of $1,750 or more!

  • If you’re purchasing our Discovery & Audit package? Totally. That usually takes just about a month and a half.

    If you’re hoping for a fast-track to results in that same time, you may be out of luck. See, marketing efforts take time. There’s on-page content marketing that relies on a steady update to the SERP

  • So, what do you get? A seriously stacked presentation deck – we're talking potentially 75+ slides brimming with hard-hitting data, eye-opening market trends, and razor-sharp brand style insights.

    But wait, there's more (cue the infomercial voice, kinda). That deck isn't just a pretty face; it's your command center. It’s packed with links to even deeper-dive docs – think full-on competitor dossiers, super-detailed audience profiles (your future biggest fans), and all the nitty-gritty from our tech audit. Basically, you get the killer overview and all the granular gold if you wanna geek out on the specifics. It’s your complete strategic arsenal, ready to go.

  • You bet! Our sweet spot is definitely the luxury scene – think dazzling fine jewelry, engagement rings that make people swoon, wholesale diamonds, and generally high-end brands. That said, our curiosity has taken us on some wild rides: we’ve tackled everything from Big Law to old-school Direct Mail, VoIP systems to those awesome floating wooden shelves. So yeah, we’ve seen a few things!

    These days, we’re a bit more selective about the sandboxes we jump into. Not because we’re trying to be divas, but because we're flat-out obsessed with delivering killer marketing results for our clients. If we get the gut feeling that your specific niche isn't one where we can unleash our absolute A-game and truly knock it out of the park for you, we'll be straight up. We’d rather point you to someone who lives and breathes your world than just be 'meh' for you. It’s all about making a massive impact, not just filling a slot.

  • Sadly we can’t make it to Couture this year but will be at JCK around the same time! If you’re still around shoot us a message here!

    We’d love to meet up, buy you a drink, and talk shop.

Various gold and pearl earrings and jewelry pieces arranged on crumpled white paper background.
Close-up of a woman's hand holding a cocktail glass with green olives on a skewer, surrounded by playing cards and bowls of olives and snacks on a red glittery table.
Someone pouring champagne into a tall flute glass, which is held by another person against a black background.

it’s time to discover the difference that good marketing can make

Achieve Your Dreams