The Brand Discovery Template

Ideal For: Entrepreneurs & retailers looking to start or refresh their brand marketing from the ground up

So you have a product you’re proud of, but you’re overwhelmed at how to market it. And you’re just starting out, so you can’t even think about paying for an agency yet. Our Brand Strategy template is pretty much your BFF. Essentially a step-by-step outline to conducting your own ‘Growth Strategy Session’, our Brand Discovery Audit Template is an editable Canva file that leads you through the what, why, and how of auditing your brand to uncover your bespoke marketing roadmap.

Each editable template includes:

• Baseline audit steps to uncover your brand’s current style, voice, demographics, and analytics.

• A guide to understanding your user personas from the inside out: including their preferred marketing channels, the media they consume, and what keeps them up at night.

• Self-guided questions that lead you to your brand’s key identifiable values, resulting in three, totally custom brand pillars to base your strategy on.

• An introduction to Brand Archetypes and a link to an in-depth quiz for you to discover your own.

• Editable moodboards with prompts that allow you to create a visual representation of how you want your brand to feel.

• A build-your-own-style and voice template, so contractors can effortlessly collaborate with no jarring change of tones.

The Brand Discovery Template is set to launch on 1/1/2026 and will be offered totally free to subscribers of ‘ A Little Bitter’, BitterRoot’s monthly email list that highlights projected social media trends, shares email marketing hacks, and offers key insights into the world of SEO & GEO. No fluff, no selling, just clear & compelling info that helps retailers sell more for less. Interested? Sign up here for free access to both ‘A Little Bitter’ and The Brand Discovery Template in January!